KASK PARTNER WITH WOMEN’S CYCLING SCHEME, STRONGHER

Cycling helmet maker KASK and women’s cycling organisation Strongher today announce their partnership, working together to promote and champion women’s cycling from the grassroots up, across our sport and around the world.

Founded by Olympian and multiple World Champion Marianne Vos, the Strongher scheme is devoted to providing women with a stage to develop themselves and the sport further, providing a real link between professionals and all other cyclists.

This partnership, coupled with two years of extensive research and feedback from our female athletes, will see KASK working on a women’s specific project in 2016. The Italian brand have chosen to partner with Strongher as they share the same level of enthusiasm and ambition for women's cycling, with their aim to support women of all ability levels and experience to find enjoyment in cycling. KASK are looking forward to supporting these efforts and joining in the grassroots development that Strongher has already started.

The collaboration will see a helmet designed by KASK in Strongher, with plans to also create unique events and content intended to inspire women around the world to enjoy riding their bikes.

The helmet manufacturer, who partner with world-renowned men's professional road teams such as Team Sky and Drapac Pro Cycling, are also suppliers to leading women's teams including Bigla Pro Cycling and Lares Waowdeals. KASK have recognised that the range of sizes needed to be expanded in order to suit women's head shapes whilst delivering the same level of superior products that KASK have a reputation.

KASK’s Ylenia Battistello says:

“We work closely with female cyclists of all abilities – including some of the world’s very best professionals, whose demands for performance, comfort, safety and style are understandably high! We also know that women cyclists of all abilities and levels of experience require the same standards, quality and considerations for their helmets. “Working together with Strongher, this importance is even more focused, and we are proud to be in partnership to help promote and improve women’s cycling, with the best equipment and the best opportunities possible.”

Marith Huisman, Strongher Ambassador says:

“We love cycling. We love the natural high it brings us. It makes us feel good. It makes us feel confident. It makes us feel Strongher. We want every woman, beginner or pro, to share and enjoy these feelings with us. “We are now very happy with the collaboration with KASK as we share the same ambition to get more women on the bike and ride them safely. KASK and Strongher will create together unique events and inspire women around the world to ride their bikes.”

ABOUT STRONGHER

Strongher is led by professional cyclists and a diverse and experienced network of ambassadors who want to connect the professional and grassroots worlds. The idea is to unify all the various global women’s cycling initiatives under a shared and common goal to continue the development of women’s cycling, giving women a stage to show themselves and getting more women on bikes. Strongher is this stage. It is one of the most unique and important initiatives in the history of the sport. Among the many pro’s and ambassadors of Strongher are Marianne Vos, Gracie Elvin, Iris Slappendel, Marijn de Vries, Roxane Knetemann, Amanda Spratt, Valentina Scandolara, Lucy Garner, Hannah Barnes, Shara Gillow, Kasia Niewiadoma, Megan Guarnier, Manon Carpenter, Lauren Kitchen, Floortje Mackaij, Lucinda Brand, Stefany Hernandez, Ellen van Dijk, Ashleig Moolman, Evelyn Stevens, Sunguen Gu, Nynke de Jong, Ellen Brunninkhuis, Annemijn Briet, Marit Huisman, Michelle Zacht, Andrea Lodder, Kim Peters, Lillie Rumpf, Daphne Karagianis, Juliet Elliott, Romina Lemmert, Berth Hodge, Rebecca Charlton, Chantal Soesters, Cynthia Schultz, Anneloes Kokhuis, Saska Haex, Eva Synnestvedt Hansen, Loes Gunnewijk, Maan Klomp, Andrea Marcellini, Judith van Maanen and Stefy Gutovska.

www.strongher.cc