There’s more to greatness than medals. Behind every achievement lies a story of sacrifice, ambition, and the quiet strength that fuels relentless progress.

With EMPOWER ACHIEVERS, KASK celebrates those who don’t just compete. They redefine what it means to excel. This series shines a light on athletes whose values align with ours: excellence, performance and respect. For the sport, the process and the partner they ride with.

“I was always in love with the horses, always in love with the sport".

For Lorenzo De Luca, it all began with a simple feeling: the pure joy of being close to a horse. That first spark of adrenaline in the saddle grew into a lifelong devotion — a calling that shaped not only his career, but also his identity as an athlete.

Motivazione, ambizione, passione – motivation, ambition, passion: words that have guided his every step, transforming the challenges of the sport into opportunities for growth.

That dream, once seemingly impossible, has taken him to the world’s biggest arenas: Nations Cup victories, European Championship medals, and a place among the most respected riders in international show jumping.

Lorenzo’s journey is not just about victories. It is about resilience, about becoming stronger with every ride, about building a partnership of trust and respect with his horses.

It is about striving every day to be a better horseman, a greater sportsman, and above all, true to the dream that started it all.

His pursuit of performance, both in sport and in life, is what sets him apart. He’s driven by the desire to keep improving, to follow his own path, and to represent what it truly means to move with purpose. He rides with the goal to keep growing, no matter what lies ahead.

This humble, yet fierce, commitment to the craft is what makes his story so inspiring. Lorenzo embodies the spirit of an Achiever who doesn't just chase wins, but lives every day for the profound, beautiful journey of a dream fulfilled.