There’s more to greatness than medals. Behind every achievement lies a story of sacrifice, ambition, and the quiet strength that fuels relentless progress.

With EMPOWER ACHIEVERS, KASK celebrates those who don’t just compete. They redefine what it means to excel. This series shines a light on athletes whose values align with ours: excellence, performance and respect. For the sport, the process and the partner they ride with.

“We can all agree that confidence is everything, and everyone has their own ways of increasing their confidence or feeling more confident”.

For some, it comes from the hours spent at the barn; for others, from a quiet ritual before entering the ring. For him, confidence starts at the top (quite literally).

In this episode of KASK Empower Achievers, Karl Cook opens up about what confidence means to him; not just in the saddle, but in every choice he makes. Including what he wears. Through a helmet unlike any other: fully customized, bold, and unapologetically his.

Karl reminds us that confidence is not about blending in, but about showing up as yourself.

Because the horse doesn’t care about the color of your helmet, only about the connection you share and the trust you build, ride after ride.

“You should care less about what other people think. I think you should care more about what brings you enjoyment, happiness, and excitement.”

His success isn’t defined only by his victories in the Grand Prix arena, but by a mindset rooted in authenticity, mental clarity, and personal fulfillment.

Confidence can be quiet. Or it can be loud.

What matters is that it’s yours.