The UCI WorldTour is underway for a new season, and we are proud to be the OFFICIAL PARTNER of Strade Bianche - the first one-day classic of 2021 for both men and women, taking place on Saturday 6th March.

Look out for INEOS Grenadiers and the Eolo–Kometa Cycling Team at Strade Bianche, as well as Ceratizit–WNT Pro Cycling and Valcar - Travel & Service at Strade Bianche Women Elite who will all be sporting KASK helmets, as they tackle long stretches of the famous white gravel roads.

You might even catch a glimpse of a brand new KASK helmet being worn by INEOS Grenadiers...

In the meantime, hit 'play' on the video below for a taste of what is to come.

The very best of luck to all teams!