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KASK NEW EXCLUSIVE PARTNER TO HELGSTRAND DRESSAGE
Helgstrand has recently entered several new partnerships with brands in the equestrian sport, which not only creates great benefits for Helgstrand's employees and the development of the company but also helps the partners to get greater visibility
- KASK has designed some phenomenal products, where innovation, quality and safety go hand in hand. Of course, safety must be paramount when riding horses, there is no doubt about that. But what KASK early saw, was that the demand for unique products rises. A trend that they meet with at large selection of products, which can be tailor-made to the individual in terms of comfort and design- says Andreas Helgstrand, CEO and founder of Helgstrand Dressage, who welcomes the new partnership.
KASK is a leading Italian helmet manufacturer which since 2004, the year KASK was founded, has as mission to balance technological innovation, functionality, safety, comfort and their exclusive ‘Made in Italy’ design, always looking for ways to go beyond and improve the quality of KASK helmets even further. But like Helgstrand’s other partners, KASK sees great synergies in branding itself with the world´s leading dressage sales stable.
- This new collaboration with one of the most important dressage stables in the world represents a source of great pride and satisfaction for our company and we expect it will continue in the years to come. As a new partner of Helgstrand Dressage we look forward to accompanying their athletes during competitions both at national and international level, guaranteeing maximum safety and comfort - said Diego Zambon, General Director of KASK.
- We welcome the new collaboration, and personally I am looking forward to seeing when everyone is wearing a KASK helmet. Because it is just more accomplished when we all wear the same equipment across our divisions – and not least when we go to competitions and welcome customers. And having said that, I am sure we can make a positive contribution to KASK's continued development into a reputable international brand in the equestrian sport - Andreas adds.
- KASK has big visions, and it fits in perfectly with Helgstrand. They have a range of fantastic products that we can help brand even more - both digitally and physically - in terms of our presence in Denmark, Germany and the USA, which are some of the leading equestrian sports markets. The process with KASK has been very professional, and I am pleased with the result and the further development - says Martin Thorbøll Pedersen, Head of Event & Partnership at Helgstrand Dressage.
From May, you will be able to see Helgstrand's riders wearing the new riding helmets.
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