‘PROTECT YOUR STYLE’ - KASK LAUNCH NEW KIT FOR FEMALE CYCLISTS
The exciting new 'Protect Your Style' apparel builds on the ‘KASK For Women’ initiative that aims to empower and inspire women to pursue their dreams equipped with the highest performing products to meet the specific expectations and needs of female users.
The Protect Your Style kit will be available in selected stores globally from the middle of December and will include a Protone helmet, a jersey, a pair of socks and a cycling cap, all designed by Dutch National Road Champion and current apparel designer - Iris Slappendel. She says:
“I design cycling clothes that are fashionable, so you have more fun on your bike. When designing the Protect Your Style range I was influenced by bold colours and geometric lines, it was great fun experimenting on where they would fit best and I’m really happy with how the items have turned out, they work really well together.”
Ylenia Battistello, KASK Cycling Brand Manager said: “Knowing women enjoy seeing female specific products in store we are really proud of the Protect Your Style kit. It delivers no compromise on performance, materials or fit, and the designs from Iris make a solid statement.”
Wiggle High5 Pro Cycling member and multiple Italian National Champion and classics winner, Elisa Longo Borghini modeled for the shoot.
The Protect Your Style kit will include:
• Protone special edition helmet, branded KASK
• Jersey, branded KOO, the new brand from KASK
• Cap, branded KOO, the new brand from KASK
• Socks, branded KOO, the new brand from KASK
All the items in the Protect Your Style kit will be available in small, medium or large, with the jersey which is also available in XS and XL. They will be available from mid December, in store.
All products in the Protect Your Style kit are 100% designed and made in Italy which ensures quality is maintained as KASK can be as close as possible to the creation of the kits, making sure items are handmade to the highest standard.